FOLLOW THE PINK
Borbonese joins IEO-MONZINO ETS Foundation for research against women's cancers
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FONDAZIONE IEO-MONZINO AND FOLLOW THE PINK CAMPAIGN
Fondazione IEO-MONZINO ETS launched the Follow the Pink campaign in 2020, with the aim of raising awareness about the importance of prevention and early diagnosis. The initiative supports the European Institute of Oncology's research on women's tumours, funding the awarding of grants for young researchers, the purchase of new equipment, the training of healthcare personnel and support for patients and their families.
AN ALL-PINK COLLABORATION
Also this October, Borbonese is dyed pink and adheres to the FOLLOW THE PINK campaign. The star of the collaboration is a special pink heart-shaped charm, created to help the Foundation to carry out fundamental studies with the aim of making a breakthrough in the treatment of oncological diseases: with the Follow the Pink fundraiser, the IEO-MONZINO ETS Foundation will select one or more research projects on women's cancers at the beginning of 2025 through a call for proposals.
YOU GO SHOPPING WE DONATE
Throughout the month of October, we will donate the entire
proceeds from the sale of our heart shaped key ring in OP
recycled fabric, available at a special price also in our
Boutiques.
HEART CHARM OP printed recycled fabric and Leather key case
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